Portfolio Timothy Yun English Version

Timothy Yongwoo Yun

A seasoned IT and technology management professional with over 20 years of experience, demonstrating extensive leadership across IT, ERP, E-Commerce, Supply Chain, and Digital Transformation. Proven track record of planning, designing, building, and operating ERP, POS, CRM, and e-commerce platforms in retail and B2B corporate environments supporting over $300 million (approximately ₩400 billion) in revenue. Started his career as a software developer and grew to the role of CTO, contributing to strategic planning, organizational transformation, systems integration, and the buildout of scalable technology infrastructure to improve operational efficiency, automation, profitability, and ROI.
Holds deep expertise in global ERP systems including NetSuite, Epicor, and SAP — most notably leading a $2.7 million Epicor ERP implementation project that transformed core business processes. Also brings broad experience in management strategy, organizational restructuring, business process automation, digital marketing, and omnichannel operations spanning retail, wholesale, POS, and online.
In digital marketing, has successfully driven revenue growth and new customer acquisition through PPC (Pay-Per-Click), SEO, Amazon Ads, Google Ads, Google Shopping (PLA), social media marketing, and remarketing strategies. Additional expertise includes SOX (Sarbanes-Oxley) compliance auditing, cybersecurity controls, data governance, disaster recovery, and operational risk management.
Also brings M&A experience, having served as a key participant in the acquisition review and decision-making process for Deb Shops, formerly listed on NASDAQ under the ticker DEBS, supporting strategic investment analysis and enterprise valuation.
Timothy Yun's Amazon Ad Performance (Ranked #1)
Campaign Results
$1.42M
Attributed Revenue
Revenue achieved over 3 months under direct management
13.6x
Average ROAS
Return on Ad Spend — significantly exceeds industry benchmarks
Industry ROAS Benchmarks
Average Sellers
Approx. 4–5 ROAS — baseline for most Amazon advertisers
Top Performers
Approx. 5–8 ROAS — brands running optimized campaigns
Timothy Yun's Performance
Typically exceeds 10 ROAS — reserved for only the top-tier advertisers
Achieving a 13.6 ROAS, this campaign far surpasses all industry benchmarks, demonstrating the ability to acquire customers profitably.


Why Amazon Matters
Many consumer brands spend years building awareness before generating meaningful revenue. Amazon gives brands an immediate, scalable, and profitable path to growth — not by trying to create new demand, but by leveraging purchasing behavior that already exists.
Reach Millions Instantly
Access millions of active buyers from day one — without years of brand-building investment
Build Brand Awareness at Scale
Amazon's platform amplifies brand visibility across a vast, high-intent customer base
Measure Sales Performance Quickly
Track performance in real time and optimize campaigns for maximum profitability
Efficient Product Testing
Rapidly validate new products and gather customer feedback without high upfront costs
Nationwide Expansion
Scale profitable customer acquisition and grow nationally without opening additional stores
Because consumers are already shopping on Amazon, brands can leverage existing purchasing behavior — accelerating growth while significantly reducing risk.
Love Culture
200%+
Annual E-commerce Growth Rate
$262K
Peak Daily Revenue
Early key employee responsible for building the digital and operational foundation as Love Culture expanded from a single store to 80+ locations.
Leadership Scope
IT Infrastructure
Built in-house data warehouse, inventory, ERP, POS, and e-commerce systems; completed KPMG audit.
Department Leadership
Managed both e-commerce and IT departments, integrating operations across channels.
Supply Chain & Reporting
Supported purchasing, planning, and merchandising with data-driven reporting and workflows.
Digital Growth
Led Google Ads, Bing Ads, SEO, SEM, CRM, social media, customer acquisition, and remarketing strategies.
Brand & Finance
Oversaw P&L, performance metrics, platform capabilities, and consistent brand execution.
GS Love
$900K → $1.6M/mo
Monthly Revenue — Turnaround in 3 Months
78%
Revenue Growth in 90 Days
"Sell stories and content, not just products."
Key Transformations
Platform Modernization
Built new ERP, POS, and ecommerce platforms; migrated legacy infrastructure to AWS.
Merchandising Strategy
Redesigned marketing, merchandising, and product planning while retaining customer loyalty.
Operational Alignment
Improved communication across ecommerce, retail, and logistics teams.
Leadership & Planning
Managed ecommerce, logistics, and IT teams, including business planning and department budgeting.
Influencer Growth
Partnered with fashion influencers to expand social media visibility and brand reach.
YMI
Rebuilding the Digital Commerce Foundation for a Denim Brand
Key Challenge
After existing e-commerce operations fell short of expectations, the goal was to fully overhaul the marketing strategy and build a stronger digital commerce experience.
4
New Commerce Platforms Launched
2 Retail E-commerce Sites
2 Wholesale E-commerce Platforms
Key Achievements
Platform Build
Built e-commerce platforms from the ground up, including AWS migration.
Site Operations
Managed day-to-day operations across retail and wholesale digital commerce sites.
Cross-Department Collaboration
Aligned inventory, product content, and business content with wholesale operations.
Marketing Execution
Oversaw Google Ads, Bing Ads, SEO, SEM, CRM, and social media channels.
Promotions & Planning
Drove strategic promotional and merchandising decision-making.
Customer Experience
Improved customer retention through feedback analysis, engagement insights, and remarketing strategies.
Asoph
Built from Scratch — Platform, Brand & Marketplace
Journey
2018
Asoph Launch: Led full platform development from the ground up.
2020
Marketplace Expansion: Added functionality for sellers to manage inventory and sell directly to retail customers.
Built Across the Full Stack
Platform & Infrastructure
Platform
Led development of Asoph.com from scratch and migrated infrastructure to AWS.
AWS Operations
Managed load balancing, auto-scaling, CloudFront, Route 53, instances, AMIs, network security, and backups.
Vendor Management
Built vendor relationships to support platform growth.
Growth & Leadership
Brand Strategy
Developed brand marketing and demographic targeting strategies to expand market presence.
Team Leadership
Recruited and led the team needed to launch the brand into new customer segments.
Digital Marketing
Managed Google Ads, Bing Ads, SEO, SEM, and social media channels.
Financial Planning
Oversaw budgeting and forecasting to support sustainable growth and profitability.
Portfolio Summary
Executive-Level Core Value Proposition
Commerce Growth + Technology Execution + Operational Leadership
Hybrid Leader Spanning Technology, E-Commerce, and Operations
Career experience across application development, enterprise systems, AWS infrastructure, digital marketing, merchandising, supply chain collaboration, marketplace development, and P&L management.
Build
Technology
ERP, POS, e-commerce, data systems, and cloud infrastructure
Grow
Revenue
Customer acquisition, SEO/SEM, CRM, social, influencer, and remarketing
Operate
Execution
Cross-channel teams, warehouse, planning, budgeting, and reporting
Innovate
Strategy
Transforming underperforming digital businesses into scalable growth platforms